Google Ads is Google’s paid advertising platform. Businesses create ad campaigns for specific keywords, and when users search for those keywords, their sites appear at the top of the search results with the “Ad” tag.

In other words, Google Ads means paid visibility.

SEO (Search Engine Optimization), on the other hand, is optimizing your website in accordance with search engine algorithms. The goal is to rank high organically (for free) for specific keywords.

In short, SEO provides natural visibility.

Google Ads is based on a cost-per-click (CPC) system. This means you pay a set fee each time a user clicks on your ad. Your visibility ends when your advertising budget is depleted.

With SEO, you don’t pay per click. However, it requires constant effort and time in areas such as content creation, technical optimization, and backlink development.